by Jace Vernon | Aug 18, 2023 | AI Marketing, Marketing
## The Bias of Vivid and Distinctive Answers When faced with a choice between a new Porsche 911 GT3 or a used Toyota Camry as the car that cut us off on the highway, our instinct is often to pick the vivid and distinctive answer. We tend to lean towards the option...
by Jace Vernon | Aug 18, 2023 | AI Marketing, Marketing
How to Identify, Fix, and Prevent Keyword Cannibalization Introduction Have you ever noticed that your website’s content that was once ranking well suddenly drops in the search engine results page (SERP)? This phenomenon could be due to keyword cannibalization....
by Jace Vernon | Aug 17, 2023 | AI Marketing, Marketing
Unleashing the Power of Rich Text: A Guide to Creating Captivating Blog Articles Introduction: The Beauty of Rich Text Picture this – you stumble upon a blog post that immediately catches your attention. The font is bold and engaging, the headings are neatly...
by Jace Vernon | Aug 17, 2023 | AI Marketing, Marketing
Is it time to say goodbye to Google’s Universal Analytics? According to Google, the answer is yes. As of July 2023, Google will no longer process data in Universal Analytics, and users are encouraged to transition to Google Analytics 4 (GA4). In this blog,...
by Jace Vernon | Aug 17, 2023 | AI Marketing, Marketing
In a world where language is constantly evolving and being shaped by societal changes, the proper use of grammar and punctuation has become a topic of debate. One particular punctuation mark that often comes under scrutiny is the apostrophe. Some argue that it is...
by Jace Vernon | Aug 16, 2023 | AI Marketing, Marketing
Is Google Bounce Rate Dead in GA4? Not Quite! What Exactly is Bounce Rate? Bounce rate has traditionally been calculated as the percentage of sessions where a user only views a single page. This metric has been widely used in analytics tools, including Google...
